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Diageo Sees Opportunity in Shifting Alcohol Consumption Trends
Diageo Sees Opportunity in Shifting Alcohol Consumption Trends
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BTCCSquare news:
Diageo, the spirits giant behind brands like Smirnoff and Captain Morgan, is repositioning itself to capitalize on changing drinking habits. Interim CEO Nik Jhangiani emphasized the company's strategy to cater to consumers who prefer "better, not more"—highlighting opportunities in ready-to-drink beverages, smaller formats, and low-alcohol options.
The London-based company downplays the impact of cultural shifts toward moderation, instead attributing recent sales challenges to broader economic pressures. Diageo's focus on premiumization and occasion-based consumption reflects an industry adapting to evolving consumer preferences.
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